Camira launches Camira Print, a state-of-the-art digital print technology

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Camira launches Camira Print, a state-of-the-art digital print technology

March 9, 2022vonRebecca Hamer

In an exciting development for the transport industry, Camira Print removes design and colour constraints for bus & coach operators.

Perfectly complementing our renowned weaving capabilities, the launch expands our offering to encompass digital printing – providing customers with an unparalleled level of flexibility and freedom when choosing the optimal textile for their bus or coach interior.

Revolutionary design potential

Removing many of the design constraints associated with traditional woven textiles, Camira Print fabrics can be created without restrictions on pattern repeats, scale, or colour. With a variety of design options, customers also have the flexibility to choose from a range of readymade prints in standard colours, opt for custom colours, or create something entirely new - working with our in-house Design Studio to develop a totally bespoke creation.

Ciara Crossan, Transport Creative Manager at Camira, explains, “We’ve worked hard to provide customers with a design option for every need. With the Camira Print collection, we have brought together a selection of palettes and trend-led patterns to provide customers with a readymade range of printed fabrics which can be dispatched within days.

For those who would really like to push the boundaries in terms of creativity, there is no limit to what is possible with Camira Print – they can create immersive advertising campaigns, recreate photographs, go as big as they like in terms of scale, as bold as they like in terms of colour – this technology unlimits so much of what is restricted at the moment.”

High technical performance

Meeting the industry’s key technical performance standards, Camira Print textiles achieve the North American flammability regulation FMVSS 302, and the European flammability regulation, ECE Reg 118.03. Indicating high durability, the newly launched textile capability also has an abrasion performance of over 100,000 rubs.

“A light shed moment for the industry.”

Jonathan Thompson, Director of Transport at Camira, comments on the launch, “We’re incredibly excited to introduce Camira Print to the transport market; not only is it a first for Camira, but also for the industry. Providing an unmatched level of design, colour and manufacturing freedom, customers can create truly unforgettable fabrics which it has just not been possible to create – until now.

Truly a light shed moment for the industry, Camira Print will revolutionise the way in which fabrics are designed and made. We can’t wait to see the ways in which our customers use this new technology.”